More Videos of Dean in action at: www.youtube.com Author of The Progress Challenge: Working and Winning in a World of Change Author of Cracking the Networking CODE: 4 Steps to Priceless Business Relationships Spotlighted as an OUTSTANDING SPEAKER by the International Association of Speakers Bureaus. Recognized as a Sales-and-Networking Guru by the Dallas Business Journal. Dean Lindsay delivers killer keynotes, breakouts, general session presentations, and interactive boot camps that Empower PROGRESS in Sales, Service and Workplace Performance. Dean serves as Guest Lecturer to UCLA and University of Dallas MBA programs as well as the International Call Management Institute. For more info and to sign up for Deans FREE newsletter, The Progress Report, visit: www.DeanLindsay.com

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Email marketing is one of the oldest forms of marketing but is still very effective. Social media marketing is a relatively new form of marketing but is also very effective. What happens if the two are combined? According to Kara Trivunovic of StrongMail, email and social media provide many great advantages when they are put together. When people integrate social into their email marketing programs, they have the opportunity to not only expand the reach of their existing offers, but also to encourage existing customers to evangelize on their behalf. As a result, companies could grow their database through acquisition, which is not usually common in email marketing. As Trivunovic points out, there are three primary ways that people use to implement social into their email marketing efforts. They are: 1. Sharing with your network 2. Leveraging as a medium to incentivize current customer base 3. Business model: acquiring customers through referrals Trivunovic told WebProNews that approximately 86 percent of email subscribers share their email via email when they are asked to evangelize on the behalf of a company. Other social sharing methods include Facebook, Twitter, and blogging. Incidentally, of that 86 percent that share via email, 19 percent of the receivers convert. That said, it seems safe to say that social media and email marketing work pretty well together.

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