Here are seven great free advertising methods to help you get started:

Free Advertising Method #1 – Free Classifieds

Free classifieds on such sites and Craigslist and Kijii can be a great way to promote your business, depending on what your product or service is. The downside is that they need to be updated regularly, as most classified ads will expire after a week and will need to be reposted.

Free Advertising Method #2 – Forum Postings

Join forums that have are relevant to your website. You can then use your forum posts to promote your business. The caveat is this: make sure to not make the advertisement too overt, or to start heavily promoting your website when you are a new member.

By participating in the forum and establishing a presence and persona, people are more likely to trust you and be interested in your product or service. Again, this method of free advertising can be time consuming, but forums can also be a valuable way to keep up on the latest information and products within your niche, giving it an added benefit for you.

Free Advertising Method #3 – Article Submissions

Writing articles are a fantastic way of getting some free advertising. You write articles on subject matter pertaining to your website, submit them to article directories such as Ezine, and you can include links to you website in the resource box. You get exposure to a wider audience, increased traffic to your site, valuable non-reciprocal links, and a higher search engine rating.

Free Advertising Method #4 – Free Directories

Directories work in a similar way to article submission. You submit your website to different directories under the proper categories, and again you get the benefit of increased traffic, non-reciprocal links, and better search engine ratings. If your site is highly specialized, it can be very valuable to be listed in niche directories, as they provide a highly targeted consumer.

This article continues here: Free Web Traffic Strategies

By Portal Feeder Pro

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If you’re considering starting a lead generation business, what is your market? It’s true that companies are looking for lead brokers, but what are they really looking for? How can you prepare to provide the exact services that the lead generation market is willing to pay for?

It may come as no surprise that most businesses are looking for lead generation without effort. Most businesses would prefer that their lead generation activities work on autopilot. In other words, they’re looking for a continuous supply of names, addresses and e-mails of people interested in knowing about their specific product or service. And they’re unwilling to devote very much, if any, manual effort to the process. This is not to make small businesses sounds lazy. They’re focusing their time and energy on producing a product and making the sale. That’s where they should be concentrating. Fortunately, this creates a lead generation market filled with opportunities.

Most companies that are in the lead generation market have specific requirements for the leads they’re willing to buy. It’s essential that you provide leads who have you given permission to contact them. It’s certainly best if you’ve been able to begin building a positive relationship of trust with the lead. That way, the company that purchases the lead can expect some reasonably predictable results when they contact them.

A key element in converting leads to sales is the timeliness of the company’s response to the leads request for more information. This means that you need to be prepared to deliver lead information to your clients in a timely manner. The leads you generated have already taken the first step by providing their information. If they don’t receive a reply quickly, it’s likely that they’ll go somewhere else. If the company is not prepared to contact leads right away, it may be necessary for you, the leads broker, to develop a continuing relationship with the lead.

When you begin generating leads, you’ll find that the lead generation market is composed of two types of businesses. The first type are familiar with the concept of outsourcing lead generation and may already have relationships with one or more lead brokers. But you need to realize this doesn’t necessarily shut you out of the business. Most companies are always willing to consider and evaluate new sources of leads. There is every possibility that the leads you provide will be better qualified, more highly targeted and more willing to convert to a sale.

The other type of potential buyer for your leads in the lead generation market are businesses who’ve never considered outsourcing lead generation. They may not even have a clear idea on the importance of leads or how they can help their business. It will be up to you to educate them about this essential service and perhaps even give them a trial run.

It’s almost impossible to calculate the size of the lead generation market. Any attempt to actually measure the need produces numbers that are just staggering. Whether you’re interested in providing leads to large national firms or the shop around the corner, there is almost certain to be a profitable niche for your lead generation business.

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How do you build a lead generation website that successfully converts visitors into leads? The secret to a successful lead generation website is your ability to communicate to the visitor the value of doing business with you. The structure and layout of your website, the attractiveness of design elements and the relevancy of the content all combine to motivate the visitor to provide you with his or her contact information.

Your highest priority must be providing visitors with the information that matters to them. How are you solving their problem? What benefits are you providing? A lead generation website should not be a treasure hunt. The information and solutions that your visitors seek ought to be immediately available and visible to them.

Limit the amount of information that you request from your visitors. Conversion rates, that is, the proportion of visitors who provide information and become leads, are directly proportional to the amount of information you request. The more information you ask for, the less willing people are to give it. Trading your information for their information should be an exchange of equal value. They must perceive that what you’re asking for is appropriate given what you’re providing. You have to be sure that you’re providing appropriate value.

Today’s Internet surfers have very little time for your website. If they can’t find what they’re looking for quickly, they’ll simply click away. The layout of your lead generation website is vitally important. It’s essential for you stay up-to-date on the latest information about website "scan-ability" and eye tracking.

It’s crucial that your lead generation website has a customer focus. You need to quickly communicate that you’re concerned about their needs and what matters to them. Your visitors will have very little interest in you, your company or your company’s history.

Avoid using jargon whenever possible. If people are unfamiliar with jargon, they tend to tune out or feel left out. If jargon is absolutely essential, keep it to a minimum and don’t highlight it.

Finally, never stop testing. You should constantly be working to optimize and improve the performance of your lead generation website. Implement website analytics that allow you to track response rate, the time each customer spends on the site, and which pages they were most likely exit from. Tweaking and tuning your lead generation website will require some time and diligence, but the payoff will be remarkably rewarding.

By Portal Feeder Pro

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