www.gopherforum.com – Understanding what insurance you need when you are just starting your lawn care business can be quite overwhelming. I have been able to have a few discussions on landscape contractor insurance over the years to help you understand the topic better. In this most recent discussion I had an opportunity to talk with an insurance agent who sold insurance mainly to the lawn care industry. Here are some of the insights he shared on the Gopher Lawn Care Business Forum that I hope you find beneficial. What kind of insurance does a lawn care contractor need? What insurance coverage a contractor needs is dependent on the type of work he or she engages in as well as the risks associated and protection desired. The general purpose of contractor insurance is to provide financial backing for a contractor who is liable to a client who hires the contractor to perform a certain job. The most purchased type of contractors insurance is general liability insurance. As with other types of insurance, contractor general liability offers the widest protection and is most useful to a company or individual engaged any many facets of contract work. There are maximum payouts on the insurance, generally million to million for each type of protection. Contractors protected by a good plan are usually secured against reasonable financial loss due to problems linked to the contractors work. The most complete protection can be found from adding some more specific types of …

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Email marketing is one of the oldest forms of marketing but is still very effective. Social media marketing is a relatively new form of marketing but is also very effective. What happens if the two are combined? According to Kara Trivunovic of StrongMail, email and social media provide many great advantages when they are put together. When people integrate social into their email marketing programs, they have the opportunity to not only expand the reach of their existing offers, but also to encourage existing customers to evangelize on their behalf. As a result, companies could grow their database through acquisition, which is not usually common in email marketing. As Trivunovic points out, there are three primary ways that people use to implement social into their email marketing efforts. They are: 1. Sharing with your network 2. Leveraging as a medium to incentivize current customer base 3. Business model: acquiring customers through referrals Trivunovic told WebProNews that approximately 86 percent of email subscribers share their email via email when they are asked to evangelize on the behalf of a company. Other social sharing methods include Facebook, Twitter, and blogging. Incidentally, of that 86 percent that share via email, 19 percent of the receivers convert. That said, it seems safe to say that social media and email marketing work pretty well together.

www.gopherforum.com How often have you had questions about business insurance but just didnt get around to asking your insurance agent. Its possible you are just starting out and dont have lawn care business insurance yet. As we have found through our investigation on this topic, no one knows better what your insurance needs are than your local insurance agent. Each companys needs are as unique as the services they provide. Each state will also have different insurance requirements of you. Since these questions come up quite often, we decided to compile a list of the most common insurance questions asked by lawn care business owners and found a friendly insurance agent to give us answers. 1. Q How does an LCO determine which liability policy should be purchased? What percentage of LCOs have the following coverage? 0000.00, 00000.00 or 00000.00 Answer: Most all carry 00000 the difference in premium is minimal between 1 & 2 million worth of coverage. 2. Q: What is a reasonable rate for a 0000.00 / 00000 / 00000 liability insurance policy? Answer: Rates are based either on number of employees or sales. For an operation with 4 employees an approximate premium would be 00. 3. Q: How much more on average is a million or million dollar liability policy, what percentage of LCOs have this coverage? Answer: Most lawn care companies dont carry these high limits. 4. Q: What is the average LCO deductible for liability and theft? Answer: I recommend …

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